|
Connect with customers |
|
Online Advertising Information. Optimizing Flash websites with Flash 8 By: Anthony S. Blair
A new metadata
property for the SWF file format improves searchability of SWF files
by Internet search engines. Now Flash authors can add a title and
description to a SWF file, allowing search engines to more
accurately reflect the content represented by the SWF file.
In other words, you can now add metadata that describes the content of your Flash movie (SWF file). The metadata is added to the head of the SWF file so that it's easily read. The metadata is specified in RDF (Resource Description Framework) and stored in the SWF file in a W3C-compliant format. To date, search engines have not started to index the metadata within SWF files on the Web.
For example if
you type filetype:swf +"real estate" into google this is one of the
results you will get.
http://www.staubach.com/images/staubach.swf.
If you look at the description on the search page and the text in the flash movie, you will notice that google searches the static text in the flash movie and brings back results. However this is just if you narrow the search to only swf files.
Now all of this pans
out to this in my observation and pondering. The content in a swf
file can have meta data which is good but that swf file is still on
one html file. I think the meta data on the html
file will trump meta data in the swf files. But even if this
trumping is not the case you will still have two meta data sets.
Basically two sets of meta tags on one html page (the html page meta
data and the flash move meta data). The two conflicting meta tag
sets could undermine one another and affect rankings.
To make it all work
you would have to be very methodical on how you develop your html
meta data and swf meta data.
And of course you
couldn't put 20 million search terms in the swf file because it
would make the file size bigger and increase the load time.
Hopefully this is
helpful. If you need more help
click here.
|
| (c) 2004 WEBSPINNERS |