Online Advertising Information.

You can EASILY generate a TON of sales leads & direct orders using popular Internet search engines!

By: Anthony S. Blair

According to recent statistics, the majority of Internet users, 85 percent of 276,800,718 use the web and search engines to find solutions and vendors.  They are looking for you right now!

The Google search engine reaches over 51% of the total web audience. While the second most popular search engine Yahoo! reaches 26% of the total web audience. This short whitepaper will uncover the seven things you can do to your website right now to quickly get first, second and third page listings on the two most popular search engines Google and Yahoo!.

1) Increase Your PageRank™

Google’s definition of page rank is this. PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.  

Basically what all of that means is the amount of links you have coming into your website affects your search engine ranking. If your website has links coming into it from popular, similar (but not competing) websites the impact on your search results page rankings will be significant. So don’t link to “unpopular” websites. Your homepage’s page rank gets trickled down to your other webpages by how your website’s webpages are linked. So your website linking structure is important.

2) Follow The Rules

According to Yahoo!, The Yahoo! Search Engine ranks results according to their relevance to a particular query by analyzing the web page text, title and description accuracy as well as its source, associated links, and other unique document characteristics.

Basically what all of that means is the amount of links you have coming into your website affects your search engine ranking. If your website has links coming into it from websites that are credible and similar (but not competing) in content your search results page rankings are impacted. So don’t link to “low credibility” websites.  

Websites with good credibility are websites that follow Yahoo!’s site guidelines. Yahoo! wants, original and unique content of genuine value, pages designed primarily for humans, hyperlinks intended to help people find interesting, related content, when applicable, metadata (including title and description) that accurately describes the contents of a web page, good web design in general.

3) Get Your Site Indexed

Your website has to get picked up by spiders. Get it. Spiders? Web? Spiders or crawlers are pretty much internet explorer on auto pilot. They browse or crawl the web via text hyperlinks to find websites, read the websites content and take the data back to the hive or search engine database. With Google, the better your page rank the more times your site will be indexed. It also means more of your websites webpages will be indexed. Spiders don’t like “dynamic” websites or websites that create pages on the fly. Avoid frames, redirect pages, pop up pages and website navigation created with images, flash, dropdown menus and java.

4) Get Your Pages Visible

There are over 30 design factors that influence your website’s search engine results page listing. Incorporate your keywords into the top of your webpage, your title tags, hyperlink text, headings, alt tags or tool tips. Don’t use extra, unnecessary HTML code. Make sure your website’s navigation is text. Make sure you have a site map and a custom error page.

5) Make Em’ Clickthrough

If you are on the first page at the very top of the search results it is like an implied endorsement. Remember everyone thinks positively about the number one guy. Especially on a referral and that is pretty much what a search engine is doing. Referring searchers to the information they are looking for. Make the searcher come to your website using compelling call to actions and value propositions. Remember your title tag is like your attention grabber headline. Make sure you make it count! 

6) Close the Sale

When people get to your webpage make sure the webpage is filled with call to actions, value propositions, good information, testimonials and a lot of “connection” words like you/yours. It is important to make the call to action and value propositions the first thing the person sees when they “land” on your page. Make sure there is a way to grab the persons contact information i.e. a valid e-mail address. Usually some type of promotion and a privacy statement will get you an e-mail address.

7) Avoid Worst Practices             

Do not target keywords that aren’t relevant to your page content. Don’t jam your pages full of keywords or replicate pages. Don’t be skimpy with website content. Make sure you are always adding more content to your website. Make sure your links are relevant. Don’t break copyright and trademark laws.

WEBSPINNERS can help you get page one, two and three page rankings. Click Here.