With 6 years of Internet sales and marketing experience and 16 years of traditional
sales and marketing experience, Anthony Blair knows that one of the keys to business
success is lead generation. The Internet is one of the most powerful if not THE
most powerful way to quickly and predictably generate sales leads for any business.
Blair
said, "With the current state of the economy, manufacturers are trying to
figure out how to better leverage their website. Manufacturers are finally realizing
that their website needs to get traffic but they don't know how. 97 percent of
Fortune 100 companies can't even figure out how to be visible on the search engines.
This isn't good considering that the majority of Internet users, 85 percent, use
search engines to find solutions and vendors unless they know a company's exact
Web site address or search by the company or brand name. As the number of pages
on the Web grows to more than five billion documents, and with the average search
engine containing more than 500 million of them, companies need a strategic solution
to ensure their Web sites are found near the top of the search engine results
when customers and prospects are looking for them."
"You
can be the best muffin maker in the world but if no one knows who makes those
muffins and where to find them your business will fail. The same thing holds true
for a business' website", said Blair.
"And
interestingly enough, most of the coolest looking, fanciest websites are the ones
that are the hardest to find on the web", said Blair.
It's
not that he's against good web design or functional websites, on the contrary.
Blair started WEBSPINNERS , a minority owned company, 7 years ago
on the principles of developing great looking and functional websites. What Blair
realized is that the most important website element was missing. Traffic.
Online
advertising is exactly what is needed to get traffic to a website and that
is exactly what Blair's company WEBSPINNERS does for manufacturers & retailers.
WEBSPINNERS has also developed the InternetWorks website, a proven lead generation
website that delivers a predictable number of qualified sales
leads every day, month in and month out. Combine those things with state-of-the-art software, access to a wide array of industry knowledgebases
and industry professionals. WEBSPINNERS has produced some pretty big
success stories;
"One of our clients landed an account with the #2 chip maker in the world.
The client says the deal was a result of the company website being found on the
major search engines. Another client has seen 460% growth in their website traffic
which has translated into a sales increase of 43% using our search engine marketing
strategies. Our InternetWorks websites on average consistently generates
30-40 qualified leads per week for a wide variety of industries", said Blair.
"There are companies out there who claim to do the same thing we do but our
clients tell us that we are unique. Our methodology is proven and we
communicate regularly with our clients. Our fees are a fraction of what you
would expect from other top-notch firms around the United States.
"We ask questions and understand what makes our clients unique and discover
what their sales and advertising challenges are to create the most effective solution.
Measure twice and cut once is what we say all the time. This analogy is so applicable
to search engine marketing. Most companies do not even measure once before they
roll out a traditional advertising initiative let alone one for the Internet. What
is so ironic about that is you can measure and track almost everything using the
Internet. You can instantly know exactly how many people are coming to your website
and from where. You can track their behaviors and actions from your website and
respond almost instantly to their wants and needs. That's the power of the Internet",
said Blair.
"We
also believe in educating companies and there is a bunch of free information on
our website at www.aSmartDecision.com that is very helpful in helping people understand
how to better leverage their website, search engines and the Internet to grow
sales", said Blair.
Blair
is still working on bridging the digital divide with the PC Gift program and working
with the community through high school and college mentoring programs.
"We
have always been committed to helping build the community. Our PC refurbishment
and mentoring program allows us to pursue those commitments. We put a percentage
of our sales directly into these initiatives and will continue to do so. Companies
that do business with us get the additional benefit of contributing to some very
important non - business activities that better our whole community", said
Blair. And isn't building stronger communities a part of doing good business anyway?
